According to Texas real estate license holder and licensed auctioneer Yi Meggie Mei, auctions are the preferred way to buy and sell real estate globally. 在拍卖过程中, the seller holds prospective buyers’ attention, 控制条款, 引起买家之间的竞争, and can easily facilitate 1031 exchanges, while buyers avoid prolonged negotiation, know they’re getting a competitive price, and can bid and close from anywhere.
此外, the auction process can work in tandem with the traditional real estate transaction process, 据梅说. When working with sellers represented by a REALTOR®, the auction agreement becomes an amendment to the listing agreement, with the closing and other aspects of the transaction still being handled by the REALTOR®. “All the paperwork is going to be the same as usual,” Mei says. “It’s just the way we sell the property that’s different.”
The marketing for an auction also works alongside traditional real estate marketing plans. “The majority of a traditional marketing plan is localized,” Mei says. “在拍卖方面, we tend to expose the property to a larger audience, depending on what type of buyer we want to market to.“拍卖营销可以本土化, 国家, 和全球, 据梅说, utilizing a variety of tools to reach high net-worth individuals and investment groups through private databases and other means.
The auction process can be suitable for many property types, 据梅说, but ideal candidates may be high-demand listings, 那些急于出售的人, 不动产, 或者唯一列表. And whereas the traditional transaction cycle could take 90 to 360 days, the auction cycle is typically between 60 to 90 days from the initial marketing plan to the auction date.
Learn more about the global appeal of auctions by watching the full webinar in the 全球 and 商业 playlist on the association’s YouTube channel.