凯伦奥托

总装货官, Home Star Staging in the Dallas/Fort Worth metro area Accredited Staging Professional

Former Regional Vice President, Real Estate Staging Association

This is part of a series of interviews with other professionals who participate in the real estate transaction.

你通常是如何与2021十大正规彩票app经纪人打交道的?

We partner with and support agents on the front-end marketing of homes for sale. Some agents like to be present if it’s the first time their sellers are working with a home stager. 大多数代理都想了解这个过程是如何工作的. A good stager can easily explain the process and what staging can do for selling.

What are some of the most common topics that you deal with?

Not every home commands the same expectations from buyers. A first-time homebuyer looking in an entry-level market doesn’t expect the highest-end finishes. 准备好,干净,更新是关键. I explain to sellers that a buyer may be able to roll already made improvements into a mortgage, but they are usually cash-strapped at closing and can’t afford to do much updating. They are often willing to pay more for a home that is move-in ready.

哪些具有成本效益的更新可以回报投资? 除非你是在炒房, 通常推荐的更新具有成本效益, 容易, 和化妆品, 例如更新室内和室外灯具. Some of the biggest returns on investment are painting with current neutral tones, 刷新地脚线, 修剪, 和门, 更新地板和柜台. 对于家具和风格, you’d be amazed at what some key new pieces like updated linens, 枕头, 艺术品也可以为一个疲惫的空间做点什么.

There can be some reluctance to stage, especially in a seller’s market. But that investment can pay off with offers of tens to hundreds of thousands of dollars more over asking price when every buyer who walks through the door falls in love with the home. 这是从网上的专业照片开始的. Many buyers won’t even go see a house they don’t love online.

What are the most common misperceptions about your role in the real estate transaction? 关于舞台本身?

它太贵了. Home staging consultations are the most cost-effective way to provide homesellers with the information they need to stage the home themselves. Sellers can pick and choose to do all, some, or even none of the work. Consultations generally range from $150 to $300 for a few hours of on-site meeting and recommendations. Vacant home staging proposals are based on the scope of work, 包括平方英尺, 家具风格, 要上演的房间数量, 人工成本, 以及租赁的时间框架.

2)这只适用于豪宅. Every home in every price point can benefit from staging.

3)只适用于空置物业. Ask a stager about their occupied home staging services.

From a cost-effective home staging consultation to photo-styling services using what the seller has or even offerings of rental items, it’s important to educate yourself on the variety of services at your disposal for staging.

你还有什么要补充的吗?

买家用他们的眼睛、心和头脑买东西. They are looking for a home to satisfy lifestyle expectations and create memories and dreams for themselves and their families. Staging can help steer those expectations and allow them to visualize themselves in their new home.