Take it from an HGTV star: You need to increase your knowledge of architecture and building materials to compete in today’s market.

“Your clients have watched enough episodes of Property Brothers, and they expect their REALTOR® to know about a property and how to get the most for it,艾比·瓦塞克说, 过去的HGTV 设计之星 contestant and instructor for the 德州2021十大正规彩票app经纪人®.

After being invited to a brokerage to speak about design, Vasek realized there were gaps in building and architecture education for REALTORS®. 她说，这是一个可信度问题. If clients don’t trust you know about the product you’re selling, how can they relax and let you manage the process? “I find that the more REALTORS® can speak intelligently about their product, the more cooperation comes with that credibility.”

Vasek says you should be able to answer questions such as:

  • 如何提高我的外观吸引力?
  • Which improvements does research say have the highest return on investment?
  • How are popular architecture styles defined?
  • What are the characteristics of common building materials?
  • What are the parts of important home systems, such as the roof?

Questions like these can come up during listing presentations with sellers interested in whether you’re the right agent to help them realize the highest return. Buyers may also ask you similar questions when trying to assess the quality or potential of a property.

“You don’t have to know it all,” she says. “You just have to know enough to hang in the conversation and then refer them to an expert.”

入门参考资料

Use these resources to start your research:

Abby Vasek is teaching these upcoming courses on building materials and architecture:

  • “现代建筑材料” & Architecture for Agents” is being offered August 27 and September 25
  • “家举行 & Make Ready Improvements” is being offered September 5 and October 1
  • “Get Noticed by Writing Effective Listing Descriptions” is being offered August 27 and September 25.

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